May 2019 Update from Summit Sotheby’s International Realty

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Welcome, May.

Real Estate, Events and Lifestyle Update from Summit Sotheby's International Realty

INTRODUCING: LIKE NO OTHER VIDEO CAMPAIGN

We could tell you about why #summitsir is like no other, but we’d rather show you. Freshly cut from our in-house creative gurus and the first three films of a multi-part video campaign, these short videos are a snippet into the life of our brand. We're all about breaking the mold, redefining the business of real estate and having a whole lot of fun in the process. Why video? Because YouTube is the second most popular website after Google. Because Facebook has 8 billion video views per day. Because real estate listings that include video receive 403% more inquiries. And because by 2022 video will make up more than 82% of internet traffic.

WHAT IS AN ADVERTISING AGENCY?

An in-house advertising agency is much more than a graphic design department. It is a creative force where artists are hand-selected based on their experience, their vision and their ability to innovate. Their talents and skills range from photography to branding, web development to copy writing, public relations to product design.

For us, we look at each moment and each property as an opportunity to bring irreplaceable value to our clients, and in the process, redefine what it means to be in the business of real estate. We’re proud to be Utah’s only real estate brokerage with a globally recognized, award-winning in-house advertising agency.

What Does our In-House Advertising Agency Do?
  • Research/Analysis
  • Strategy
  • Media Placement/Buying
  • Creative
  • TV
  • Video Production & Editing
  • Print
  • Mailers
  • Billboards
  • Radio
  • Online Marketing
  • Direct Mail
  • Pay Per Click
  • Search Engine Optimization
  • Graphic Design
  • Web Development
  • Social Media
  • Campaign Development
  • Campaign Tracking Tools
  • Brand Identity
  • Production/Printing
  • Public Relations
  • Script Writing
  • Copywriting

INTRODUCING: NEW EXCLUSIVE PARTNERSHIP WITH BLOOMBERG

We are excited to announce the exclusive launch of a new James Edition-powered property marketplace on Bloomberg.com. Summit Sotheby's International Realty is the first Utah real estate brand to showcase listings to prospective homebuyers on the marketplace, appealing to Bloomberg's highly engaged audience of professionals. Visit the new marketplace: https://www.bloomberg.com/pursuits/property-listings/

Read the write up about this new partnership on Inman.

FIVE UTAH CITIES NAMED IN "BEST SMALL CITIES TO START A BUSINESS"

St. George, along with four additional Utah cities, have just hit business and lifestyle websites across the country, making waves about their support of local business. To determine the best small cities to start a business, WalletHub compared the business-friendliness of more than 1,200 small-sized cities. Their data set of 18 key metrics ranges from average growth in number of small businesses to investor access to labor costs.

From WalletHub: "Size matters when choosing a city in which to launch a startup. As many veteran entrepreneurs — and failed startups — understand well, bigger is not always better. A city with a smaller population can offer a greater chance of success, depending on an entrepreneur’s type of business and personal preferences."

Utah had 5 cities named in the list, with St. George ranking #2. For the full report and list of cities as reported by WalletHub, click here.

UPCOMING SOTHEBY'S AUCTIONS: NEW YORK

Our iconic brand heritage provides us a unique and extraordinary partnership with the Sotheby's Auction House. If you'd be interested in consigning your fine art or jewelry, touring a Sotheby's Auction House or hearing more about our one-of-a-kind marketing collaboration direct to auction house clientele, please contact your Summit Sotheby's International Realty Sales Associate. Preview a selection of upcoming auctions in New York below, or view the global schedule here

Finest and Rarest Wines: May 4th
Art of Africa, Oceania and the Americas: May 13th
Master Paintings: May 22nd
19th Century European Art: May 22nd

INTERCAP LENDING UPDATE

Intercap Lending, with the help of the National Association of REALTORS®, has put together a profile of home buyers and sellers based on data from 2018. To view these profiles, click the thumbnails below.

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